Whip's Adventure Company
Brand Identity Development

Whether it’s a weekend with your family, chasing waterfalls across New Brunswick or a backpacking elopement with your loved one in our picturesque province.. your adventure begins here!

Client Brief

Colin reached with this opportunity a couple years after I had designed a couple of graphics and a brandmark for his “Bad Ass Camping: podcast. He was in the beginning stages of building a new brand and company offering guided hiking services, back-country weddings, and a store focusing on hiking equipment.

Our Approach

This was a small, no pressure project but I was excited to dig into it. For most of the concepts I took a “patch” approach as I saw it as something that could be featured on a pack or hat while hiking in the bush.

Initial Logomark Concepts

The Result

In the end, Colin was thrilled with the outcome and actually wanted most of the graphics as he saw a variety of uses for them moving forward. I was happy to oblige and packaged them up as such!

Final Brand Identity Mark (logo)

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