Whip's Adventure Company
Brand Identity Development
Whether it’s a weekend with your family, chasing waterfalls across New Brunswick or a backpacking elopement with your loved one in our picturesque province.. your adventure begins here!
CLIENT:
Colin Friars-McKay
DATE:
August, 2022
GIVE THEM A FOLLOW:
Client Brief
Colin reached with this opportunity a couple years after I had designed a couple of graphics and a brandmark for his “Bad Ass Camping: podcast. He was in the beginning stages of building a new brand and company offering guided hiking services, back-country weddings, and a store focusing on hiking equipment.
Our Approach
This was a small, no pressure project but I was excited to dig into it. For most of the concepts I took a “patch” approach as I saw it as something that could be featured on a pack or hat while hiking in the bush.
