River's Edge Catering
Brand Identity Development

From breakfast to dinner, for any event or occasion, you can rely on River’s Edge Catering in Saint John, NB for delicious meals that will have your guests going “mmm.” We’ll exceed your expectations!

Led by Chef Doug MacDonald, we cater weddings, showers, birthdays, BBQs, bar mitzvahs, anniversaries, bachelor/bachelorette parties, corporate events, and more! Are you hosting a company tournament? Inquire about our corporate golf packages! Let us make your special day memorable with a delectable spread of appetizers, entrees, desserts, beverages, and more. You choose from our menu and we’ll customize our offerings, conforming to your dietary restrictions and requirements. If you’re holding an event in Saint John, NB, contact River’s Edge Catering for a free consultation. Bon appetit!

Client Brief

I had worked with the folks from River’s Edge Catering as a server in banquets many, many years ago. They reached out in November of 2022 on the possibility of having me put together a simple brochure-style website for them. I saw it as the perfect opportunity to update their brandmark and their visual identity, and pitched them the idea.

We have since built this mark, have started rebranding some content, and are currently working on a new web presence.

Our Approach

River’s Edge Catering’s logo that they had been using was in need of an update. It wasn’t very scalable, used 3 fonts and just didn’t match the level of the clients they served. Being the kitchen and staff of one of the most prestigious golf clubs in the province (Riverside Golf & Country Club in Rothesay), they were in need of a clean, modern logo.

Initial Concepts - 'Stylescapes'

Final Brand Identity Mark (logo)

The Result

Ultimately, they ended up selecting the second out of the two versions. The files were packaged, a guidelines document was created and we started building out branded content as well as their new web presence which should launch before spring.

Brand Guidelines

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