I had worked with the folks from River’s Edge Catering as a server in banquets many, many years ago. They reached out in November of 2022 on the possibility of having me put together a simple brochure-style website for them. I saw it as the perfect opportunity to update their brandmark and their visual identity, and pitched them the idea.
We have since built this mark, have started rebranding some content, and are currently working on a new web presence.
River’s Edge Catering’s logo that they had been using was in need of an update. It wasn’t very scalable, used 3 fonts and just didn’t match the level of the clients they served. Being the kitchen and staff of one of the most prestigious golf clubs in the province (Riverside Golf & Country Club in Rothesay), they were in need of a clean, modern logo.
Final Brand Identity Mark (logo)
Ultimately, they ended up selecting the second out of the two versions. The files were packaged, a guidelines document was created and we started building out branded content as well as their new web presence which should launch before spring.