National Alarm Systems Fredericton Ltd.
Brand Identity Development

National Alarm Systems Fredericton Limited is a provider of security solutions including security camera systems, alarm systems and keypad entries based out of Fredericton, New Brunswick.


    Jeff Shaw

  • DATE:

    June, 2022

Client Brief

National Alarm is a Fredericton-based alarm and security business specializing in CCTV cameras, alarm systems and keypad entry systems. A veteran in their market, they just wanted to take their old logomark and breathe new life into it so that it presented well to their audience in the modern world, and ensuring it was well represented through some upcoming sponsorship opportunities.

Our Approach

For the design we wanted to keep with the existing red and blue colours, but give them a more modern look.

Initial Brandmark Concepts

The Result

Out of all concepts they presented, they preferred the 5th but wanted less emphasis on the ‘shield’ aspect with more focus on the camera. After a few minor tweaks, they settled on a final design, things were packaged, and a brand guidelines package was developed to ensure their mark remained on-brand throughout the sponsorship presentations!

Final Brand Identity Mark (logo)

Brand Guidelines

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