A Statement Regarding This Work
Being the proud owner gave me carte blanch with regards to design. It’s always been about marrying the simplicity of float therapy with a clean and minimal design.
As Fundy Float has grown over the past few years, the design has evolved a bit, but all falls back onto the foundation we built in day one.
Having a business specializing in cutting out the noise in life, I wanted a brand that represented itself with simplicity – no crazy typefaces, no super complicated graphics. I wanted clean lines with a simple colour palette to represent the business as well as to tie into the overall aesthetic of our flagship location in Rothesay, NB.