Complete Coverage

Truth be told, I (Ryan Lavigne) am also the owner of Fundy Float Corp., but I am also the primary developer of everything for the brand. It’s another accomplishment that I am super proud of and it certainly has it’s place here.

A Statement Regarding This Work

Being the proud owner gave me carte blanch with regards to design. It’s always been about marrying the simplicity of float therapy with a clean and minimal design.

As Fundy Float has grown over the past few years, the design has evolved a bit, but all falls back onto the foundation we built in day one.

Having a business specializing in cutting out the noise in life, I wanted a brand that represented itself with simplicity – no crazy typefaces, no super complicated graphics. I wanted clean lines with a simple colour palette to represent the business as well as to tie into the overall aesthetic of our flagship location in Rothesay, NB.

Final Brand Identity Mark (logo)

Brand Guidelines

Assorted Print Collateral

Assorted Social/Online Media

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