About the Work
When Melanie came to us, she already had an idea of where she wanted her business to sit in the marketplace. We helped her flush out the concept, and solidify her visual representation and overall place in the market.
We started this project out with an immensely effect brand strategy workshop. Not only did it help shape the direction of the graphic elements, but ultimately helped align the company’s core values and brand attributes with their ideal client.
This brand strategy was a crucial step for developing the foundation that the entire business sits upon.
Because we sat down and took the time to work through our Brand Strategy Workshop before touching any design, these design elements came together fairly quickly!
We were able to identify how Back to Balance – Mind, Body, Spirit wanted to represent itself in the marketplace, who it’s core demographic of clients was, and how to engage with them visually.
The logomark is simple and encompasses the concept of lifetime (symbol for eternity), healthy eating (leaf) as well as living a balanced life (chakra colour range). We’re pretty happy with how everything worked out!