What You'll Learn
✔ The difference between vector and bitmap (and why it matters for logos)
✔ When to use lossy vs. lossless compression
✔ The best (and worst) uses for JPG, PNG, GIF, BMP, and TIFF
✔ Why vector formats like AI, EPS, and SVG are essential for scaling your brand assets
✔ How PDFs bridge the gap between sharing, printing, and preserving quality
This guide is written in plain English — no jargon, no fluff. Just clear explanations to help you make confident choices.
Unlock the Entire FireWing Resource Library
When you grab the File Types Guide, you’re not just getting one PDF. You’re unlocking the whole FireWing Resource Library, including:
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Visual Brand Audit – Spot the gaps holding you back
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Brand Clarity Workbook – Clarifying your ‘Why’
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New resources added regularly to keep your brand on track
One signup. Unlimited tools. Always free.
Why It Matters
Sending the wrong file type can cost time, money, and professionalism. A pixelated logo, an unprintable file, or a background that isn’t transparent are all signs of a brand that’s not buttoned up.
When you know your file formats:
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Your logos always look sharp (no more blurry graphics)
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Printers, web designers, and collaborators trust you know your stuff
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You save time and frustration by sending the right file the first time
Ready to get Started?
Where FireWing Fits In...
This workbook is your before shot. The “after” comes when you bring your clarity to life through design and strategy.
That’s where I can help. FireWing Media specializes in:
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Crafting logos and brand identities that actually reflect who you are
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Building websites that connect and convert
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Designing social templates, graphics, and collateral that keep you consistent everywhere you show up
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Developing brand systems that make your marketing easier, faster, and more effective