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Visual Brand Audit Workbook

Does Your Brand Stand Up to the Test?

Your brand is more than a logo — it’s how people see and remember you. But if your visuals are inconsistent, outdated, or off-message, you’re leaving opportunities (and trust) on the table.

The Visual Brand Audit Workbook is a practical checklist that helps you evaluate your logo, typography, color palette, supporting artwork, and how your visuals are used across print, digital, signage, apparel, and more.

Whether you’re just starting out, considering a rebrand, or wondering if your current visuals are pulling their weight, this workbook gives you the clarity you need.

What You'll Discover

✔ Is your logo simple, scalable, and flexible enough for every use?
✔ Do your fonts work well together — and are they legible everywhere from business cards to billboards?
✔ Does your color palette align with your industry and audience?
✔ Are your supporting visuals (icons, photos, graphics) consistent and on-brand?
✔ How well does your brand hold up across real-world applications — from social media to signage?

This isn’t about “pretty design.” It’s about creating a professional, consistent identity that builds trust at every touchpoin

Unlock the Entire FireWing Resource Library

When you grab the Visual Brand Audit Workbook, you’re not just getting one PDF. You’re unlocking the whole FireWing Resource Library, including:

  • Brand Clarity Workbook – Uncover your ‘Why’

  • File Type Guide – Never send the wrong logo file again

  • New resources added regularly to keep your brand on track

One signup. Unlimited tools. Always free.

Why It Matters

Think of the world’s most recognizable brands. Their visuals are simple, clear, and consistent — from packaging to social posts to storefronts.

That’s no accident.
A strong visual identity:

  • Builds instant recognition

  • Creates trust with your audience

  • Helps you stand out from competitors

  • Ensures your marketing actually works

Ready to get Started?

Where FireWing Fits In...

This workbook is your before shot. The “after” comes when you bring your clarity to life through design and strategy.

That’s where I can help. FireWing Media specializes in:

  • Crafting logos and brand identities that actually reflect who you are

  • Building websites that connect and convert

  • Designing social templates, graphics, and collateral that keep you consistent everywhere you show up

  • Developing brand systems that make your marketing easier, faster, and more effective