Don’t just go with the first logo-lover you stumble across online. Your brand is your business’s first impression, and a well-thought-out identity can make the difference between blending in… and standing out.

💡 Before signing on the dotted line, here are 8 questions every client should ask:

1. Can I see your portfolio?
   Look for versatility, polish, and purpose. Bonus points if they’ve worked with businesses like yours.
2. What’s your process?
   Do they have one? A solid designer should be able to walk you through each stage of how they build a brand.
3. What’s included in your branding package?
   Logos? Fonts? Colour palette? Guidelines? Know exactly what you’re getting.
4. Do you offer brand strategy or just visuals?
   A pretty logo won’t cut it if it’s not rooted in purpose. Ask if they explore positioning, audience, or voice.
5. How do you handle feedback and revisions?
   It’s your brand — you should be part of the conversation, not a silent bystander.
6. Will I own the final files?
   You’re investing in this — make sure you’re getting the rights to use your brand however you need.
7. Do you supply different file formats?
   You’ll need more than just a PNG. A great designer will set you up with everything from print-ready files to web and social assets.
8. Can this identity grow with my business?
   Your brand needs to be scalable. What works on a business card should also sing on a billboard.